Literary Publicity That Turns Books Into Movements
Our Literary PR Approach
At Mocha International, we believe books don't just launch — they ignite.
For over 20 years, we've specialized in building campaigns that don't just sell copies — they shape conversations, shift culture, and leave legacies.
Led by Mocha Ochoa, a literary strategist who has designed, executed, and managed campaigns for thousands of titles — including over 650 New York Times bestselling book campaigns — our Literary PR division brings unmatched expertise, strategy, and heart to every story we amplify.
Whether you're a debut author, a seasoned thought leader, or a brand launching a major literary project, we craft campaigns that connect your book to the audiences who need it most.
Our Services
Pre-Launch Campaign Development
Strategy Before Spotlight
We design and execute comprehensive pre-launch campaigns that build excitement, secure early buzz, and lay the foundation for lasting impact.
Media Placement
Your Story n the Right Hands.
We leverage two decades of media relationships to secure placements that matter — connecting your book and your voice with top outlets across television, radio, print, podcasts, and digital platforms.
Tour Management (Including Virtual Tours)
Connecting Authors to Readers Everywhere
We design and manage both traditional and virtual book tours, ensuring your story reaches audiences across the country — and around the world.
Whether you're on stage, online, or on-air, we create meaningful, memorable engagements that drive visibility, credibility, and community.
Why Mocha International for PR?
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20+ years of literary publicity excellence
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Campaigns for thousands of titles across genres
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650+ New York Times bestselling campaigns managed
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Deep expertise at the intersection of storytelling, culture, and media
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Customized, author-centered approach
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Strategic vision with a cultural impact mission
We don’t just launch books — we launch movements.