LITERARY PUBLICITY
That Turns Books Into Movements
Our Literary PR Approach
Where Black literature, culture, and conversation ignite.
At Mocha International, we believe books don't just launch — they ignite.
For over 20 years, we've specialized in building campaigns that don't just sell copies — they shape conversations, shift culture, and leave legacies.
Led by Mocha Ochoa, a literary strategist who has designed, executed, and managed campaigns for thousands of titles — including over 650 New York Times bestselling book campaigns our Literary PR division brings unmatched expertise, strategy, and heart to every story we amplify.
Whether you're a debut author, a seasoned thought leader, or a brand launching a major literary project, we craft campaigns that connect your book to the audiences who need it most.
OUR SERVICES
At Mocha International, storytelling is liberation.We amplify Black and Indigenous narratives across publishing, television, film, brand strategy, and cultural movement building — turning powerful stories into platforms that ignite change.
Tour Management (Including Virtual Tours)
Connecting Authors to Readers Everywhere
We design and manage both traditional and virtual book tours, ensuring your story reaches audiences across the country — and around the world.
Whether you're on stage, online, or on-air, we create meaningful, memorable engagements that drive visibility, credibility, and community.
Why Mocha International for PR?
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20+ years of literary publicity excellence
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Campaigns for thousands of titles across genres
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650+ New York Times bestselling campaigns managed
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Deep expertise at the intersection of storytelling, culture, and media
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Customized, author-centered approach
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Strategic vision with a cultural impact mission
We don’t just launch books — we launch movements.